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This tutorial contains 2 Different Papers
Background
As you have read about in our lecture, we have used a lemonade stand
to help us understand some basic concepts of business. As we pointed
out, a lemonade stand has a simple business structure; yet, it can help
us understand almost every function of a firm; such as marketing,
operations, finance, technology, entrepreneurship and many other
aspects. In our two assignments in this course, you will own and
operate your very own lemonade stand as you apply the knowledge you
have learned from the course.
Scenario
You have decided to open a lemonade stand in your local
neighborhood. You have grand plans for this stand and expect to
attract many customers. In part I of this assignment, you will develop
the basic premise of your new company. Please answer the following
questions, utilizing the textbook, to ensure you apply the lesson we
have learned in the previous weeks.
- Develop a creative name for your Lemonade Stand, and then explain
why a name is important when you are considering branding options?
- Create a Mission Statement for your Lemonade Stand (Chapter 7);
then explain why a mission statement is important for any company?