BUSN 115 STUDY Learn Do Live /busn115study.com BUSN 115 STUDY Learn Do Live /busn115study.com | Page 40

Fixed computers can provide advertising based on where you
happen to be while mobile phone advertisements are limited to product
categories.
Question 12.12. (TCO 4) The rapid spread of brand communities has
been one of the major impacts of social media. The Harley Davidson
Owners Group is one example of an informal network of people with
similar interests who use social media to bond and share information.
Why are these brand communities effective? (Points : 5)
The cost of consumer-oriented publications is too expensive.
Consumers now trust their peers more than any source for
product information.
Consumers no longer trust salespeople.
State and local consumer protection agencies no longer review
products.
Question 13.13. (TCO 4) Successfully distributing goods to customers
involves low cost and customer satisfaction. Several steps must take
place in order to reach this goal. Which step need NOT be considered
in the physical distribution of goods? (Points : 5)
Order processing
Market segmentation
Inventory control
Transportation