Question 5.5 . ( TCO 1 ) You own Wash This Way Laundromat in a busy part of town . ABC Laundry , a chain store competitor , opened across the street in a busy shopping strip . You decide to improve your business by adding an internet café offering free Wi-Fi . Why ? ( Points : 5 )
Question 6.6 . ( TCO 2 ) These are government policies aimed at shielding a country ' s industries from foreign competition . ( Points : 5 )
Question 9.9 . ( TCO 2 ) It can be difficult to balance ethics and other goals , such as pleasing stakeholders or adva
ncing your career . According to management writer Ken Blanchard and religious leader Norman Vincent Peale , it helps to ask oneself which one of the following questions when facing an ethical dilemma ? ( Points : 5 )
Question 10.10 . ( TCO 3 ) Starting your own business ( Points : 5 )
Question 11.11 . ( TCO 4 ) Which of the following pairs represent an advantage and a disadvantage of marketing to a mobile phone rather than a fixed computer ? ( Points : 5 )
Question 12.12 . ( TCO 4 ) The rapid spread of brand communities has been one of the major impacts of social media . The Harley Davidson Owners Group is one example of an informal network of people with similar interests who use social media to bond and share information . Why are these brand communities effective ? ( Points : 5 )
Question 13.13 . ( TCO 4 ) The marketing mix refers to ( Points : 5 )
Question 14.14 . ( TCO 5 ) The steps to Mining Group Gold include ( Points : 5 )