social arbitrators trend watchers crowd pullers social developers social programmers
Question 7. Question:( TCO 4) Organizational purchasing differs from consumer purchasing in that organizational purchasing _____.
is influenced more by subconscious and emotional factors usually involves closer relationships between buyers and sellers has lower complexity in product usage lacks a formal buying process is less clearly driven by economics
Question 8. Question:( TCO 4) The process of examining an organization ' s current marketing situation, assessing opportunities and setting objectives, and then developing a marketing strategy to reach those objectives is called _____.
stealth marketing strategic marketing planning marketing research social commerce marketing concept