BUSN 115 study Great Stories/busn115study.com BUSN 115 study Great Stories/busn115study.com | Page 73
institutional
guerrilla
comparative
stealth
cooperative
Question 15. Question : (TCO 4) A television commercial promoting a
new range of naturally flavored ice cream, manufactured by Ice
Fountain, an ice cream and candy manufacturing firm, is an example
of which of the following elements in the communication mix?
Institutional advertising
Sales promotion
Social media