BUSN 115 study Great Stories/busn115study.com BUSN 115 study Great Stories/busn115study.com | Page 43

Question 9.9. (TCO 2) _____ are long-term partnerships between two
or more companies to jointly develop, produce, or sell products.
(Points : 5)
Strategic alliances
Global franchises
Joint ventures
Strategic mergers
Incorporated partnerships
Question 10.10. (TCO 3) Entrepreneurship has become the new way of
doing business in our world. With economies in decline and
organizations downsizing and the lack of opportunities that satisfy,
entrepreneurship has been born. Entrepreneurship involves (Points : 5)
bringing in compelling ideas.
helping small businesses achieve more.
providing the platform for launching companies that grow to be
quite large.
All of the above
Question 11.11. (TCO 4) Which of the following pairs represent an
advantage and a disadvantage of marketing to a mobile phone rather
than a fixed computer? (Points : 5)
Mobile phone users are accustomed to advertising interruptions
while fixed computers have limited links to retailer websites.