BUSN 115 study Great Stories/busn115study.com BUSN 115 study Great Stories/busn115study.com | Page 35

The screen size of fixed computers is larger, but screen
enlargement overcomes that limitation in mobile phones.
Fixed computers can provide advertising based on where you
happen to be while mobile phone advertisements are limited to product
categories.
Question 12.12. (TCO 4) The rapid spread of brand communities has
been one of the major impacts of social media. The Harley Davidson
Owners Group is one example of an informal network of people with
similar interests who use social media to bond and share information.
Why are these brand communities effective? (Points : 5)
The cost of consumer-oriented publications is too expensive.
Consumers now trust their peers more than any source for
product information.
Consumers no longer trust salespeople.
State and local consumer protection agencies no longer review
products.
Question 13.13. (TCO 4) The marketing mix refers to (Points : 5)
product, distribution, coupons, and place.
product, demographics, price, and distribution.
product, price, place, and promotion.
price, product, elasticity, and promotion.