BUSN 115 study Great Stories/busn115study.com BUSN 115 study Great Stories/busn115study.com | Page 22
Economists estimate that as much as 51% of the total consumer
spending may go through social networking sites.
Question 2.2. (TCO 4) To look at problems and/or passions and see
opportunities in them, which of the following questions should be
asked? (Select all that apply.) (Points : 5)
What do I want but can never find?
What services would improve society?
What products would improve my life?
What irritates me, and what product would help?
What products would improve all mankind?
Question 3.3. (TCO 5) Electronic wireless technology continues its
move toward ubiquity. Such media inculcates which of the following?
(Select all that apply.) (Points : 5)
Sweepstakes promotional information
News and sports information
Client information
Company information
Competitor information
Question 4.4. (TCO 5) You are an independent Internet marketing
consultant. You have an excellent track record of assisting small- to
medium-sized companies fully realize their marketing potential
through an improved and enhanced presence on the Web. Mr. Top
Hatt, the owner of a small pet-grooming salon (Hatt’s Cat Grooming
Emporium), specializes in the care and grooming of cats and only cats