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Divide bulk quantities into smaller packages
Complete or customize solutions for customers
Question 13. Question : (TCO 4) Trying to attract buyers by
advertising a product that you don't intend to sell, and then trying to
sell them another, usually more expensive, product is known as _____.
stealth advertising
bait and switch advertising
implied claims
reminder advertising
a push strategy
Question 14. Question : (TCO 4) KM Group, a home products
manufacturer, owns a brand of paper towels called EasyWipes. The
firm creates a commercial showing how an EasyWipes paper towel
absorbs a spill faster than the competitor's paper towel. In this
example, the commercial used by KM Group can be classified as
__________ advertising.
institutional
guerrilla
comparative
stealth
cooperative
Question 15. Question : (TCO 4) A television commercial promoting a
new range of naturally flavored ice cream, manufactured by Ice