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increase credibility or brand awareness
All of the above
Question 9.9. (TCO 2) It can be difficult to balance ethics and other
goals, such as pleasing stakeholders or adva
ncing your career. According to management writer Ken Blanchard
and religious leader Norman Vincent Peale, it helps to ask oneself
which one of the following questions when facing an ethical dilemma?
(Points : 5)
How will this course of action be evaluated by others?
Is my proposed action legally defensible?
Is this course of action based on principle?
Is this course of action based on the truth?
How will this course of action make me feel about myself?
Question 10.10. (TCO 3) Starting your own business (Points : 5)
is an alternative to unemployment.
is not risky.
allows others to control your future.
is not difficult and does not require sacrifice.
Question 11.11. (TCO 4) Which of the following pairs represent an
advantage and a disadvantage of marketing to a mobile phone rather
than a fixed computer? (Points : 5)
Mobile phone users are accustomed to advertising interruptions
while fixed computers have limited links to retailer websites.