The creation of a positive brand image Meeting the needs of the consumer Meeting the strategic marketing goals of the firm Meeting the promotional goals of the firm Meeting profit expectations of external investors
The real answer that incorporates all these elements is called “ Integrated Marketing Communications ”.
Question 8.8 . ( TCO 2 ) A conscious plan that represents and encourages a unique set of values includes which ? ( Select all that apply .) ( Points : 5 )
Our elected representatives Our communities Our competitors Our employees Our customers
Question 9.9 . ( TCO 2 ) The Uniform Commercial Code includes which ? ( Select all that apply .) ( Points : 5 )
Laws that cover promissory notes and checks Legally enforceable agreements between two or more parties Bills of Lading Something of value Forms of commercial paper