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Question 11. Question : (TCO 4) AMS Technologies, a computer
hardware reseller, purchases computer components from leading
manufacturers and builds fully operational personal computer
systems customized for specific consumer requirements, such as
nonlinear video editing capabilities. The firm sells its products to
various companies and educational institutions. AMS Technologies
belongs to which of the following class of intermediaries?
Retail outlet
Drop shippers
Manufacturers' representatives
System integrators
Specialty stores
Question 12. Question : (TCO 4) Producers rely on a class of
intermediaries called value-added resellers (VARs) to assist with
which of the following functions?
Transport the goods from the producer to the retail outlets
Assist with advertising, in-store displays, and other promotional
efforts
Provide market information
Divide bulk quantities into smaller packages
Complete or customize solutions for customers
Question 13. Question : (TCO 4) Trying to attract buyers by
advertising a product that you don't intend to sell, and then trying to
sell them another, usually more expensive, product is known as
_____.
stealth advertising