BUSN 115 STUDY Extraordinary Success /busn115study.com BUSN 115 STUDY Extraordinary Success /busn115study | Page 54

capital items
shopping products
convenience products
Question 5. Question : (TCO 3) The introductory stage will be
followed by a _____ stage for a successful product.
maturity
research
saturation
growth
infiltration
Question 6. Question : (TCO 3) People who monitor social media to
spot shifts in consumer tastes are called _____.
social arbitrators trend watchers
crowd pullers
social developers
social programmers
Question 7. Question : (TCO 4) Organizational purchasing differs
from consumer purchasing in that organizational purchasing
_____.
is influenced more by subconscious and emotional factors
usually involves closer relationships between buyers and sellers
has lower complexity in product usage
lacks a formal buying process
is less clearly driven by economics