BUSN 115 STUDY Extraordinary Success /busn115study.com BUSN 115 STUDY Extraordinary Success /busn115study | Page 20

medium-sized companies fully realize their marketing potential
through an improved and enhanced presence on the Web. Mr. Top
Hatt, the owner of a small pet-grooming salon (Hatt’s Cat
Grooming Emporium), specializes in the care and grooming of cats
and only cats and has just called you. Mr. Hatt has heard of the
Internet but doesn’t know much else. He would like for his cat
grooming business to grow by using the Internet but doesn’t know
what to do. Your recommendations include which of the following?
(Select all that apply.) (Points : 5)
Building and improving relationships with customers
Online advertising to get potential customers to the website
Announcing weekly sales promotions so customers will make a
purchase
Infomercials provided via video streaming to the Web
Printable discount coupons printed right from the website
Question 5.5. (TCO 6) Which does a mission statement address?
(Select all that apply.) (Points : 5)
A company’s organizational philosophy
A company’s organizational psychology
A company’s organizational efficacy
A company’s organizational phenomenology
A company’s organizational social responsibility
Question 6.6. (TCO 6) Imagine a world that is populated by 9 billion
people. In order to maintain our current quality of life, such a world
would require 2.3 planets’ worth of resources. In order to sustain
the U.S. way of life, businesses and the government must plan for
30% more people living across the globe. Most of those people will