BUSN 115 STUDY Career Path Begins/busn115study.com BUSN 115 STUDY Career Path Begins/busn115study.com | Page 61

- Branding strategy. In Part I, you decided part of the brand when you
developed your pricing strategy. Continue with the other parts of the
marketing mix (Place, Promotion, and Product), and discuss how the
lemonade stand should be branded utilizing this marketing mix
(Chapter 14).
- Opportunities for new locations. Your stand in your neighborhood
has been very successful and you are considering expanding
operations. In doing so, you will need to outline some criteria for
potential new locations (Chapter 15).
- Promotion plans. You have a $ 10,000 budget to promote your stand
in the local community. Please outline two or three ways you could
promote this business (please include costs involved in these
promotions) (Chapter 16).
- Employee Training. You have hired several people to run your
lemonade stand, as you simply are too involved in the strategic aspects
of the business. As such, you have seen sales drop. What are some
ways you can motivate your employees to improve sales? (Chapter 10)
Activity
Once you have considered the points above, please provide responses
and explanations using the template provided in Doc Sharing (titled
“Lemonade Stand Informal Business Report”). Utilize your textbook
and apply the lessons we have learned in previous weeks to develop
and support your plans. By offering support and developing your
response, you must provide examples, elaboration, or justification,
often in the form of information gathered from your textbook. When
integrating support from your textbook, be sure to use APA style to
provide in-text citations within the paragraph and a full end reference