BUSN 115 STUDY Career Path Begins/busn115study.com BUSN 115 STUDY Career Path Begins/busn115study.com | Page 32

Consumers now trust their peers more than any source for
product information.
Consumers no longer trust salespeople.
State and local consumer protection agencies no longer review
products.
Question 13.13. (TCO 4) The marketing mix refers to (Points : 5)
product, distribution, coupons, and place.
product, demographics, price, and distribution.
product, price, place, and promotion.
price, product, elasticity, and promotion.
Question 14.14. (TCO 5) The steps to Mining Group Gold include
(Points : 5)
defining the behavioral parameters of a unique subset of cultures.
establishing a zone of proximal development.
setting expectations for reasonableness of the ideas presented.
establishing clear and concise expectations of factual information.
conducting a series of time-checks throughout the meeting.
Question 15.15. (TCO 6) Some of the characteristics of lean systems
include which of the following? (Points : 5)
They take twice the human effort.
They have the same defects in the finished product.
They require half of the engineering effort.