BUSN 115 STUDY Career Path Begins/busn115study.com BUSN 115 STUDY Career Path Begins/busn115study.com | Seite 19

Fewer incentives
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Question 1.1. (TCO 5) In this digital age, setting up shop online is
vital for most retail businesses. But having only an online presence
that customers can access at home isn’t enough anymore. Now
consumers have an array of smartphones and digital tablets that can
get them online from anywhere. For social networks and retailers
alike, the mobile market has already enjoyed tremendous growth.
Given this information as a sales manager for Always Better Car Sales
(ABCS), your concerns include which of the following? (Select all that
apply.) (Points : 5)
Migrating to the mobile medium shouldn’t be a problem.
Making the leap from laptop to touchscreen is an option at this
stage of your efforts.
Social media is one option to enter the mobile market.
Using a service such as a mobile commerce platform is an option.
Economists estimate that as much as 51% of the total consumer
spending may go through social networking sites.
Question 2.2. (TCO 4) To look at problems and/or passions and see
opportunities in them, which of the following questions should be
asked? (Select all that apply.) (Points : 5)
What do I want but can never find?
What services would improve society?
What products would improve my life?
What irritates me, and what product would help?