Opening a branch store across the street from the big box Providing free expert advice and consultation to your customers
Question 6.6 . TCO 1 ) You are fairly good at various and sundry home repairs . You aren ’ t very good at electrical things or anything having to do with plumbing . But you ’ re great with painting , patching , and general maintenance on a home . You ’ re contemplating starting a home repair business in your town . What are some issues that you can influence and should be concerned with in launching a new smallbusiness start-up ? ( Select all that apply .) ( Points : 5 )
Undercapitalization Competitors and competition Government control Collecting and remitting sales and use taxes Training for what you don ’ t know how to do
Question 7.7 . ( TCO 1 ) A technique that combines all the promotional tools into one comprehensive , unified promotional strategy includes which ? ( Select all that apply .) ( Points : 5 )
The creation of a positive brand image Meeting the needs of the consumer Meeting the strategic marketing goals of the firm Meeting the promotional goals of the firm Meeting profit expectations of external investors
The real answer that incorporates all these elements is called “ Integrated Marketing Communications ”.