BUSN 115 Week 5 Assignment LEMONADE STAND, PART II( 2 Papers)
firm creates a commercial showing how an EasyWipes paper towel absorbs a spill faster than the competitor ' s paper towel. In this example, the commercial used by KM Group can be classified as __________ advertising.
institutional guerrilla comparative stealth cooperative
Question 15. Question:( TCO 4) A television commercial promoting a new range of naturally flavored ice cream, manufactured by Ice Fountain, an ice cream and candy manufacturing firm, is an example of which of the following elements in the communication mix?
Institutional advertising Sales promotion Social media Product advertising Personal selling---------------------------------------------------------------------------------------
BUSN 115 Week 5 Assignment LEMONADE STAND, PART II( 2 Papers)
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