--------------------------------------------------------------------------------------- BUSN 115 Week 4 DQ 1 Purchasing Process
BUSN 115 Week 4 DQ 2 Advertising
--------------------------------------------------------------------------------------- BUSN 115 Week 4 DQ 1 Purchasing Process
Purchasing Process
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Think of a product you recently purchased and review your decision process. Why did you need or want that product? How did the product’ s marketing influence your purchase decision? How did you investigate the product before making your purchase decision? Did you experience cognitive dissonance after your decision?
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Advertising
BUSN 115 Week 4 DQ 2 Advertising
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Think about an advertisement( in any medium) that had either a strongly positive or strongly negative effect on your attitude toward the product being advertised or the advertiser itself. Why did the ad have this effect? If you responded positively to the ad, do you think you were being manipulated in any way? If you responded negatively— and you are a potential buyer of the product that was advertised— what changes would you make to the ad to make it more successful?
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