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Question 13.
Question :
(TCO 4) Trying to attract buyers by
advertising a product that you don't intend to sell, and then trying to sell
them another, usually more expensive, product is known as _____.
stealth advertising
bait and switch advertising
implied claims
reminder advertising
a push strategy
Question 14.
Question :
(TCO 4) KM Group, a home products
manufacturer, owns a brand of paper towels called EasyWipes. The firm
creates a commercial showing how an EasyWipes paper towel absorbs a
spill faster than the competitor's paper towel. In this example, the
commercial used by KM Group can be classified as __________
advertising.
institutional
guerrilla
comparative
stealth
cooperative