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Question 7.
Question :
(TCO 4) Organizational purchasing
differs from consumer purchasing in that organizational purchasing
_____.
is influenced more by subconscious and emotional factors
usually involves closer relationships between buyers and sellers
has lower complexity in product usage
lacks a formal buying process
is less clearly driven by economics
Question 8.
Question :
(TCO 4) The process of examining an
organization's current marketing situation, assessing opportunities and
setting objectives, and then developing a marketing strategy to reach
those objectives is called _____.
stealth marketing
strategic marketing planning
marketing research
social commerce
marketing concept