BUSN 115 help Making Decisions/uophelp.com BUSN 115 help Making Decisions/uophelp.com | Page 52

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BUSN 115 Week 4 DQ 1 Purchasing Process
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Purchasing Process
Think of a product you recently purchased and review your decision
process. Why did you need or want that product? How did the product’s
marketing influence your purchase decision? How did you investigate
the product before making your purchase decision? Did you experience
cognitive dissonance after your decision?
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BUSN 115 Week 4 DQ 2 Advertising
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Advertising
Think about an advertisement (in any medium) that had either a
strongly positive or strongly negative effect on your attitude toward the
product being advertised or the advertiser itself. Why did the ad have
this effect? If you responded positively to the ad, do you think you were
being manipulated in any way? If you responded negatively—and you