BUSN 115 help Making Decisions/uophelp.com BUSN 115 help Making Decisions/uophelp.com | Page 50

customers. In part I of this assignment, you will develop the basic
premise of your new company. Please answer the following questions,
utilizing the textbook, to ensure you apply the lesson we have learned in
the previous weeks.
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Develop a creative name for your Lemonade Stand, and then
explain why a name is important when you are considering branding
options?
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Create a Mission Statement for your Lemonade Stand (Chapter 7);
then explain why a mission statement is important for any company?
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You are very involved in your community; please outline your
CSR plan (Chapter 4) for your business.
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The textbook lists many different types of pricing strategies,
please pick one of these and explain how you will deliver on this
strategy with your stand. (Chapter 14)
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Even though you only sell to local customers, you understand that
you could package your lemonade and sell it online globally. Evaluate
whether or not the company should go global by creating an online
presence and selling your lemonade online (Chapter 3).
Activity
You are to write roughly 500 words in answering all questions posted
above for your Lemonade Stand. (Please note: you may list the
questions in your paper and answer these in a step by step process, but
the word count will only apply to your written words).
The paper needs to be written in an APA format and should have at least
your textbook listed as a scholarly source in your bibliography. Please
view the APA tutorial in your syllabus for more on how to format your
paper. Your paper should include a cover page and running header as
stipulated by APA formatting.
This paper will be evaluated on how you apply the concepts that are
detailed in the textbook to a practical idea. In order to receive the
highest grade, it