BUSN 115 help Making Decisions/uophelp.com BUSN 115 help Making Decisions/uophelp.com | Page 30

Question 10.10. (TCO 3) Starting your own business (Points : 5)
is an alternative to unemployment.
is not risky.
allows others to control your future.
is not difficult and does not require sacrifice.
Question 11.11. (TCO 4) Which of the following pairs represent an
advantage and a disadvantage of marketing to a mobile phone rather
than a fixed computer? (Points : 5)
Mobile phone users are accustomed to advertising interruptions
while fixed computers have limited links to retailer websites.
The mobile phone is operating most of the time, but the interactivity
is less than a fixed computer.
The screen size of fixed computers is larger, but screen enlargement
overcomes that limitation in mobile phones.
Fixed computers can provide advertising based on where you
happen to be while mobile phone advertisements are limited to product
categories.
Question 12.12. (TCO 4) The rapid spread of brand communities has
been one of the major impacts of social media. The Harley Davidson
Owners Group is one example of an informal network of people with
similar interests who use social media to bond and share information.
Why are these brand communities effective? (Points : 5)
The cost of consumer-oriented publications is too expensive.
Consumers now trust their peers more than any source for product
information.
Consumers no longer trust salespeople.
State and local consumer protection agencies no longer review
products.
Question 13.13. (TCO 4) The marketing mix refers to (Points : 5)
product, distribution, coupons, and place.
product, demographics, price, and distribution.