BUSN 115 Course Great Wisdom / tutorialrank.com BUSN 115 Course Great Wisdom / tutorialrank.com | Page 52

=========================================== BUSN 115 Week 4 DQ 1 Purchasing Process For more course tutorials visit www.tutorialrank.com Purchasing Process Think of a product you recently purchased and review your decision process. Why did you need or want that product? How did the product’s marketing influence your purchase decision? How did you investigate the product before making your purchase decision? Did you experience cognitive dissonance after your decision? =========================================== BUSN 115 Week 4 DQ 2 Advertising For more course tutorials visit www.tutorialrank.com Advertising Think about an advertisement (in any medium) that had either a strongly positive or strongly negative effect on your attitude toward the product being advertised or the advertiser itself. Why did the ad have this effect? If you responded positively to the ad, do you think you were being manipulated in any way? If you responded negatively—and you are a potential buyer of the product that was advertised—what changes would you make to the ad to make it more successful?