BUSN 115 Course Great Wisdom / tutorialrank.com BUSN 115 Course Great Wisdom / tutorialrank.com | Page 15

Question 7.7. (TCO 1) A technique that combines all the promotional
tools into one comprehensive, unified promotional strategy includes
which? (Select all that apply.) (Points : 5)
The creation of a positive brand image
Meeting the needs of the consumer
Meeting the strategic marketing goals of the firm
Meeting the promotional goals of the firm
Meeting profit expectations of external investors
The real answer that incorporates all these elements is called
“Integrated Marketing Communications”.
Question 8.8. (TCO 2) A conscious plan that represents and
encourages a unique set of values includes which? (Select all that
apply.) (Points : 5)
Our elected representatives
Our communities
Our competitors
Our employees
Our customers

Question 9.9. (TCO 2) The Uniform Commercial Code includes
which? (Select all that apply.) (Points : 5)

Laws that cover promissory notes and checks