IT
IT
OUTSOURCING“ Traditionally when people think about outsourcing work they’ re thinking India, China, and they’ re not thinking Caribbean. People in Canada are always looking to get software developed or find where you can get applications built. There’ s developers here that can do these projects that can partner up with North American businesses. We could tap into all of these other markets, we don’ t need to fight up for local business, there’ s tons of money out there and if we market ourselves properly as a destination, with a dedicated website promoting“ Silicon Island” that shows the high tech companies available and what they do, people will see what they have to offer.
“ We want to have people work and live here. Whether we hire local people to have a better life, or bring in people from Caricom or around the World, Grenada is a great place to live in general and have a great living and build a career here.” Cory believes
THE PROCESS We have a sales strategy, our people are on phones making calls to businesses in certain cities.‘ The call team’ is generating new business leads that goes to‘ the operations team’. Whether it’ s constructing websites or social media, the operations teams execute the customers desire. This could include their monthly newsletter, social media, blogs, whatever the strategy around a particular client. We plan to have our Customer service dept, Technical support & Software Engineers, all located in Grenada. We do have a marketing plan that goes along with those calls, online
ads direct mail, create awareness we want to call businesses and let them know about our services. I can sit down and call 100 people and start to create a relationship. Each sales representative will be provided 1,000 leads in different industries and businesses. Businesses are pre- vetted so we know that these businesses are in need of our services. Timing is also important, many businesses are seasonal, so it’ s talking to these businesses when they have the time to take a look at their online presence. We are just talking to them about websites initially, a professional website package.
There’ s a formula for websites to be designed a certain way, we’ ve tested them and we know what performs, at the end of the day it’ s all about performance. Once they have that we can offer tailor made marketing services that will last for the lifetime of your company.
BG
www. businessgrenada. com 75