DIGITAL MARKETING
On the digital front, the GTA launched its
Summer campaign #NextStopGrenada. It
was designed to provide visitors with true
value for money and the chance to experience
all the destination has to offer. From May 1
to October 31, Grenada’s extended Summer
season provided visitors with the opportunity to
enjoy up to a 50% discount on hotel rates, take
advantage of room upgrades, complimentary
massages, children discounts, complimentary
yoga classes, tour discounts and more. Increased
air access to Grenada was an added bonus
for Summer as airline partners announced a
number of additional flights to the destination
from John F. Kennedy International in New
York, Hartsfield–Jackson Atlanta International
in the USA and Toronto Pearson International
in Canada. The increased airlift for summer
including last minute flights from LIAT that
were fully booked in days, boosted arrival
numbers for the festival. Arrivals surpassed all
expectations with a 24.9% increase to 12,379
visitors compared to 9,911 in 2017.
30
INCREASED WINTER AIRLIFT
With the Winter season around the corner,
Pure Grenada has more options to escape
the cold weather with a number of newly
announced flights
From December 22 through March 30,
American Airlines is adding an additional
“
seasonal flights from Hartsfield-Jackson
Atlanta International Airport and from New
York’s John F. Kennedy International Airport
every Saturday with Delta Airlines. Jetblue
also continues its daily flights from John F.
Kennedy International Airport and offers its
“Premium Mint” service on Saturdays.
TOURISM IS EVERYBODY’S BUSINESS
The first initiative was
a frontline customer
service training workshop
facilitated by Aquila
Tours Inc. the official
training partner of the
Florida Caribbean Cruise
Association (FCCA).
“
and greet event at the Melville Street Cruise
Terminal in which he and his delegation
were welcomed by dancers in traditional
wear, Moko Jumbies and steel pan music.
His experience was surpassed with tastings
of Grenada’s signature chocolate and rum
product offerings. The event was attended
by stakeholders in the cruise industry
including the Ministry of Tourism, Grenada
Ports Authority, Tour Operators, Water taxi
Operators, Taxi Drivers among others.
flight to its schedule, departing Miami
International Airport on Saturdays at 9.40am
and arriving at Grenada’s Maurice Bishop
International Airport at 2.23pm. This new
flight will be in addition to the later flight that
departs Miami at 10.40am, which will allow
seamless connections from other cities.
Starting December 18, Grenada will have
three direct flights per week with Air Canada
Rouge from Toronto Pearson International
Airport on Tuesdays, Thursdays and
Saturdays. The destination continues to
offer visitors from North America non-stop
www.businessgrenada.com
To support its programmes and overall
marketing of Grenada, Carriacou and
Petite Martinique, the GTA continues to
implement its Tourism Awareness Campaign
under the theme, ‘Tourism is Everybody’s
Business.”All schools in the tri-island state
have copies of the GTA produced ‘Tourism
and Me Booklet’ designed to teach grade 4
students about tourism and the role it plays
in their lives. Once complete, the students
will take a pledge to become ambassadors
for their country. In addition, the GTA has
created a microsite www.puregrenada.com/
tacampaign which citizens can visit as a one
stop shop for general information on the
tourism industry. The site is complete with
statistics, a digital version of the “Tourism
and Me Booklet”, audio messages on various
aspects of tourism and creative posters
which provoke thought about tourism and
the environment. All are encouraged to visit
the site and share with family, friends and on
social media. The GTA wishes to encourage
all stakeholders to continue to work together
to create memorable experiences for visitors
and fellow citizens. BG
www.businessgrenada.com
31