In Pursuit of Excellence
In Pursuit of Excellence
O
“
Westerhall Estate grew Sugar Cane back in
the day when Agriculture was a culture. When
Graham Williams grandfather bought the
estate in the 1950’s, it handily came with its
own distillery.
Williams declares “I started working here for
my father in 1986, when we were only selling
two brands of our locally produced rum, Rum
Sipper and Ye Old Mill. Both rums were
unaged spirits, bottled overproof. Sipper at
70%, and Old Mill at 60% alcohol by volume”
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Back in 1991 due to a national scarcity of
A LOT OF RUM INDEED
Formalized into a company in 1966, present
Managing Director Graham Williams was still
a baby and seeking at that time, bottles of a
different variety.
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The young Williams became enamored with
the fine art of blending aged rums and that
continues to drive him and his company to
this day and gave birth to a number of new
products.
in the aged category bottled at around 40%
alcohol. In this category are four aged rums
10X0, Plantation, Dark & Superb Light and
one white or clear rum 12 degrees which was
introduced in 2014 at Umbrela Beach Bar,
Grenada’s hippest beach bar in Grand Anse.
We’re at a disadvantage not being a primary
producer, but we also have an advantage because
we’re only limited by our own imagination.
“
Meet the
Westerhall Family
ne of my favorite T-shirts recently seen
parading the streets, proudly states
“The only thing I like more than Rum
Is… More Rum!” In Grenada’s case, that
translates to over 750,000 bottles produced
by local manufacturers every year.
sugar cane, the company took the decision to
stop distilling and go into blending. Instead
of making local rum stock, they began to
import bulk spirit from within the Caribbean,
primarily Trinidad and Barbados, this formula
continues today.
Currently, the company have cuvees, two
are in the over-proof category Jack Iron and
White Jack at 69% alcohol. The other five are
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Overproof is still the largest category locally
with unaged rums bottled above 65% alcohol
by volume representing over 50% of the
local rum market. However, local aged rums
have been gaining more acceptance and can
now compete very well with the regional
brands from Trinidad, Barbados and Guyana.
Flavored rums are also now produced locally
and like their aged counterparts they are also
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