#BWSMAGAZINE
BWS NEW BUSINESS
EXPOSEPRO
SPORTS PROMOTION AGENCY CELEBRATES
FIRST YEAR OF TRADING
Female entrepreneurs Karen Power and
Emma Dodds are celebrating the first
year of trading for ExposePro – the full
service sports promotion agency, with
plans for growth. Both Dodds and Power are passionate about sport
and communication, and use their combined
experiences in the professional sporting and digital
marketing worlds to offer a unique approach for
clients.
The Glasgow based agency, established in
2017 by sports broadcaster and marketing
specialist, Emma Dodds, and social media
marketing expert, Karen Power, is aimed at
sports professionals and organisations looking to
improve marketability. It offers services including;
personal branding, organisational promotion,
social media management, event marketing and
entrepreneurial support. The pair identified a gap in the market for a full
service sports promotional agency following
Dodds’ return from a stint in the UAE as Head
of Sport for the Arab Media Group. Dodds
commented: “Having worked closely with
professional athletes for many years, both
through broadcasting and client management, I
understand the value of a strong brand. I’m also
aware of the challenges athletes face when no
longer part of a club or association.
Since launching last year, the agency has worked
with a range of clients from across the sporting
world including; golf, tennis, football and rugby
professionals. The pair have plans to expand the
business further as it enters its second year, with
a focus on marketing promotion for sports clubs
and teams. “A sporting career can be relatively short lived
in relation to another person’s working life. At
ExposePro we help clients to maximise their
personal brand during that time, as well as thinking
about what to do next. Working with the client, we
identify where they need support and channel
that accordingly.
20