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“I needed to improve the
product and push the
boundaries of what was
possible and I was able to do
this with HIE’s support. The
innovation project allowed me
to experiment and find the right
partners. Without HIE’s help it
would have been impossible. I
am now able to select and know
how to produce the right quality
for each type of fabric.
“I can now focus on my
production and supply chain
and match it to each specific
product. Through HIE’s
innovation services I was able
to find not just one solution for
all but a specific solution for
all the different materials I use
and that’s given me the overall
consistency which I’ve never
had before.”
Now based in a studio in
the old teaching lab at the
Scottish Marine Institute in
Oban, Jessica officially started
Crùbag in December 2013, in
what she describes as a very
‘subconscious process.’ That
process and the voyage of
innovation can feel very isolating specific way. I had to learn a lot
at times.
and made many mistakes but
it’s been really rewarding and
Jessica accessed HIE’s
incredible.
innovation services very early
on her innovation journey and
With HIE’s support Jessica has
said: “HIE has always been
gone on to fulfil her childhood
on my side from the very
dream which was inspired by a gift
beginning. They have helped
from her grandfather: “When I was
me access knowledge which
four he gave me the complete
has allowed me to become the Jacques Cousteau encyclopedia
kind of company that can have
of oceanography and it opened
a product which can be sold at
my eyes to a different world. So,
the best shops in the world.”
when I moved to Scotland it all
came back and I just thought
A huge advocate of innovation,
yeah I need to do this. And I
Jessica believes it’s something
did it and it wouldn’t have been
that we can all embrace:
possible without HIE’s support.
“Innovation is an amazing tool
It’s been a very generous, very
for everyone to use. It’s like a
human, informative experience. An
motor, a flowing energy that
essential one too as its really given
allows you to get out of your
comfort zone, think and transfer me that extra edge.”
knowledge. You can apply those
Businesses looking to sign up to
practises to other areas in your
business and invent new things access HIE’s innovation services
can visit www.hie.co.uk/
that could be helpful and keep
hietime or call 0300 013 5041
you competitive.”
for expert info on what funding
and innovation resources are
Jessica’s story follows the
ebbs and flows of the ocean: “I available from HIE.
wanted to combine science,
design and innovation in a really www.crubag.co.uk
[email protected]
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