Business Today 8th October 2017 | Page 4

Re:
Letters to the Editor
dream of owning and enjoying
the feelings of having luxury
watches, swanky yachts, designer
jewellery, opulent bathrooms, ex-
clusive gourmet foods, luxurious
houses, lavish weddings, and
what not! Kudos to the entire BT
team for a job well done.
J.S. Broca, New Delhi
Climbing the Ladder
of Prosperity
A Dream of Owning and
Enjoying Luxury Feelings
This refers to your annual Luxury
Issue 2017 (September 24). Your
editorial rightly mentions the lim-
itations in getting details on the
exact number of high net worth
individuals in India. Yes, in India
demonetisation did play a part in
curbing the desires of the super
rich, but it is a momentary phase.
Making money and acquiring as-
sets like luxury villas, cars, exotic
jewellery, is the physical side of a
human being’s basic desire to
show off. Enjoying moments of
pleasure by dining with your fam-
ily and friends on occasions like
birthdays and anniversaries in ex-
clusive restaurants or hotels is the
emotional side for keeping the
memory of those intimate mo-
ments alive for life. Business
Today’s issues on luxury motivate
the readers like us to at least
HOW TO
CON TACT
BT
WRITE TO:
This refers to your annual Luxury
Issue 2017. Business Today de-
serves encomiums for impressive
graphics and easy text. The de-
tails on gorgeous dresses, sump-
tuous foods, rejuvenating so-
journs, mellifluous music, and so
on of the rich point to the waves
of pleasure principles. It is praise-
worthy that Indians do not flaunt
their wealth and reflect their glow
of growth in monetary channels.
Nothing is wrong in building as-
sets or turning wealthy, but pov-
erty of the downtrodden and
struggles of the middle-class of
Indian masses must sear the con-
science of the rich. They must
voluntarily become tax-compli-
ant and share governmental
responsibilities.
B. Rajasekaran, Bangalore
Spending a Sizeable
Fortune to Stay Profitable
This refers to your article on
commercial airlines (Taking a
Dive, September 4). Definitely,
the effects of demonetisation fol-
lowed by GST implementation
have put a break on the growth
The Editor, Business Today, India Today Mediaplex,
FC-8, Sector 16/A, Film City, Noida-201301.
Email: [e-mail]/[e-mail]
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4 BUSINESS TODAY October 8 2017
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of domestic passenger traffic. But
the prime reason for the fall in
traffic is the hike in tariffs by
major carriers. There may be
many internal problems like
high-cost aviation turbine fuel
and frequent flash sales, the
major airlines have to spend a
sizeable fortune if they want
to stay profitable.
B.S. Acharya, Berhampur
Bakshi’s Prospects
Hanging in Balance
This refers to your article on the
ongoing battle on franchise agree-
ment between McDonald’s and
Vikram Bakshi-controlled CPRL
(Tortuous Times, September 24).
In fact, Bakshi’s move was to keep
around his 170 CPRL outlets func-
tional beyond the deadline. But
the recent ruling by the London
Court of International Arbitra-
tion, in favour of McDonald’s,
could put a check on it.
Biswaranjan Mishra, Gurugram
Wonderful Device
for the Elderly
This refers to your article on
start-up Arcatron Mobility
(Wheeling in a New Life,
September 10). No doubt this
wonderful device – a NIT (Calicut)
product – would help make life
easier for millions of physically
challenged and senior citizens.
Thanks to BT for bringing out
such features.
Shyam P. Chaudhury, Bhubaneswar
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