DEMOGRAPHIC BEHAVIOUR
GEOGRAPHIC OTHER
CONSUMER
DEMOGRAPHIC BEHAVIOUR
16 18 Single Part time waitress Studying for A levels 200 income a month Acorn classification F
She has been influenced into improving her health and fitness through social media influences and bloggers.
She prefers working out at home or outside rather than a gym, due to feeling self conscious
M; =
GEOGRAPHIC OTHER
Lives in the UK
Lives with her parents in Cheltenham
Aspires to attend a University within a large city such as Manchester or London
She buys into health products promoted by reality TV stars
She shops at Active in Style because that is where the majority of the bloggers she follows purchase their active wear
She is not a regular customer to Active in Style but saves the money that she earns from the coffee shop to make purchases when she can
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