DEMOGRAPHIC BEHAVIOUR
GEOGRAPHIC OTHER
CONSUMER
DEMOGRAPHIC BEHAVIOUR
21 25 Single Recent graduate Income 19,000 24,000 Works as business consultant Acorn classification E
Modern women Enjoys working out 3 5 times a week
Enjoys spending time with her friends and boyfriend
Shops at Zara, H and M and Topshop
Influenced by bloggers and social media influencers
h \ z
GEOGRAPHIC OTHER
Lives in the UK Living and works in London
Lives with friends in shared house in Battersea
Originally from Harrogate
She enjoys working out 3 5 times a week, particularly with her piers
She prefers shopping online and having her clothes delivered to her house or workplace for convenience
37