IN-STORE MARKETING
In-store marketing is going to be a key place to market the app to existing Active in
Style consumers, especially the older target consumer who prefer shopping in-store
to online. POS will be placed around the store and till point, as well as store assistants
promoting it when talking to customers.
Although this method of marketing cannot be measured, The company may be able to
gain a small understanding of the customers through the discount code. The consumers that prefer shopping in-store will likely use their joining up discount code back instore and not online.
RISKS &
FUTURE GROWTH
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