DIGITAL MARKETING
Where the app will be marketed and how this will be measured
Digital marketing will be a process of advertising the product and it’s features to
a wider audience; specifically email newsletters to reach consumers that has not
shopped with Active in Style for a period of time and encourages them shop again as
well as investigating more into the app.
Digital marketing will include newsletters being sent through emails, social media
posts and banners on the Active in Styles website.
MARKETING
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To gain an understanding on how successful the marketing has been, it will be measured through mail chimp. This will help the company know the average click rate, the
average open rate, how many consumers unsubscribed to the emails, how many people clicked onto links on the email newsletter.
The success of the ‘virtual run’ and ’12 months of bloggers’ will be calibrated through
unique codes. Each run location and blogger will have their own unique code that
users will use to access their discount on Active in Styles products. This will allow Active App to analyse which blogger is driving the most sales as well as analysing what
virtual run location and time of the year attracts more women to the activity.
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