LORNA JANE APP
Lorna Jane Clarkson
Strengths
The app and it’s graphics represent the brand well
The colour palette that the company have chosen really stand out, making the user want to explore the
app further
The app is simple to use
Lorna Jane is a clothing brand, which is based in Australia. However, Lorna Jane products are stocked in the UK by Active in Style, House of Fraser and recently, Lorna Jane
has recently opened their own stand-alone store in Convent Garden, London.
Lorna Jane have their own app which is great for tracking workouts and keeping on
track of workout history. The user can earn badges as a reward for their achievements
on the app, and when they feel they have had a good workout, and want to share this
with their peers they can do so by sharing it on Facebook (Lorna Jane, 2015).
Weaknesses
The amount of features are limited, meaning the users
time on the app could be short
The app does not link up to the Lorna Jane shop
To keep the user motivated through their workout, Founder Lorna Jane Clarkson speaks
during the app with motivational words.
The Lorna Jane app is a competitor for The Active app due to it also being a very popular active wear brand. Consumers could decide to track their health by downloading
this app. To make the Active app differentiate from this competitor, the two USP’s (The
virtual run and 12 months of blogging) will have to be heavily marketed. The Active app
also has a variety of different features, which this app does not.
The app is available to download on IOS and Android. The app is free to download and
no other costs are involved.
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