Business plan. | Page 52

Strengths When completing the workouts the app has a 7-minute timer in the corner of the screen, so you can see how long you have left. The App is available to download on IOS and Android phones and tablets. Available worldwide The app is presented well and easy to navigate around Weaknesses If the user has already purchased the bikini body guide before the app was launched then they still need to pay for the monthly subscription for access to the app. Users cannot use any features on the app without paying the monthly subscriptions. The app price point is not in line with other monthly subscription apps or services 52 53