Strengths
Some content is available for users that have not paid
the one of fee
The apps overall look and colour scheme works really
well which, makes the users experience more enjoyable, and could increase their interaction time on the
app
Madeline provides live streaming videos on a regular
basis and posts comments and photos on her wall. This
feature highlights to users that Madeline has extensive
input into the app, and does not totally rely on staff to
run it.
There is a Glow community; women can post comments and images on the wall for other Glow Guides
users to comment on.
Consumers can purchase equipment such as a yoga
mats and resistance bands.
The glow guides is free to download
Weaknesses
Consumers may be cautious of the price for the 8
week programme which is £49.99, however at the end
of the 8 weeks, users still have access to the content.
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