THE CONCEPT
The active app is being proposed to be specifically made developed for
the active wear company, Active in Style.
THE ACTIVE APP
The app is going to be a platform that women can come to and feel like
they can part of a community as well, as being able to receive advice and
support to live a healthy and active life. The app will have a number of features that will encourage the users to be more active on a day-to-day basis, as well as encouraging women to stay active together.
The apps features are what differentiates the active app from it’s competitors as well as encouraging women to use the app on a daily basis bringing more awareness and knowledge to the apps users about Active in Style
and their products.
Active in Style only stock active wear for women at this present time, so
the target consumer for the app will be women only, and the ages will vary
due to the company having a variety of different consumers.
The Active app will be available to download on IOS and Android.
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