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CONSUMER
DEMOGRAPHIC
BEHAVIOUR
16 18
She has been influenced into
improving her health and fitness
through social media influences and
bloggers.
Single
Part time waitress
Studying for A levels
She prefers working out at home
or outside rather than a gym, due to
feeling self
conscious
200 income a month
Acorn classification F
M ; =
GEOGRAPHIC
OTHER
Lives in the UK
She buys into health products
promoted by reality TV stars
Lives with her parents in
Cheltenham
Aspires to attend a University within a
large city such as Manchester or London
She shops at Active in Style because
that is where the ma jority of the
bloggers she follows purchase their
active wear
She is not a regular customer to Active
in Style but saves the money that she
earns from the coffee shop to make
purchases when she can
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