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CONSUMER
DEMOGRAPHIC
BEHAVIOUR
21 25
Modern women
Single
Enjoys working out 3 5 times a week
Recent graduate
Income 19,000 24,000
Enjoys spending time with her
friends and boyfriend
Works as business consultant
Shops at Zara, H and M and Topshop
Acorn classification E
Influenced by bloggers and
social media influencers
h \ z
GEOGRAPHIC
OTHER
Lives in the UK
She enjoys working out 3 5 times a
week, particularly with her piers
Living and works in London
Lives with friends in shared house in
Battersea
She prefers shopping online and having
her clothes delivered to her house or
workplace for convenience
Originally from Harrogate
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