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CONSUMER
DEMOGRAPHIC
BEHAVIOUR
28 35
Modern women
Long-term relationship
Loves living an active life
Works in corporate finance
Enjoys spending time with her
friends and boyfriend
Educated with a Degree
Household income 80,000
Shops at Zara, COS and Matched fashion when not shopping for active wear.
Acorn classification A
Driven by looking and feeling stylish
a z E
GEOGRAPHIC
OTHER
Lives in the UK
She is very active on
social media, and follows very
respected industry professionals as
well as influencers and taste makers for
inspiration
Living and works in London
Lives with Boyfriend in
attached house in Clapham
34
She shops at Active in Style
because she knows that the stock is
from world leading active wear brands,
that make her feel amazing when working out. She knows she will receive the
service and advice she requires
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