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12 MONTHS OF BLOGGING
When the app first launches there will be a special feature called ‘12 months of
blogging’. This will be one of the apps unique selling point
Users will have to pay a subscription fee to access this feature on the app
Each blogger will be assigned a month as well as a list of essential tasks they
need to complete throughout their specific month.
Each blogger is required to do 2 live streaming sessions, when users can send
in questions for the blogger to answer, 2 workout meet-ups in London (users
will be able to sign up for this via the app as there will be limited spaces), a
blog post at the end of the month featuring their top tips for staying fit and
healthy, a blog post featuring their favourite outfits from Active in Style that
month. Which they will be wearing Users will be able to get a 10% discount on
these certain items for the month.
The bloggers will be able to upload any other content they wish; the above is
the bare minimum of the contract.
The 12 bloggers chosen are all girls that receive a huge following on social
media, such as Instagram. The monthly bloggers chosen will be trying to drive
Active in Style clothing sales by wearing the clothes throughout all events
they host. The process for the user to purchase items will be made easier by
the blogger posting links on their profile on the app.
Each blogger will receive 2% commission on any clothes sold during their
month, that they have endorsed, as well as free clothing from ActiveinStyle
to wear throughout their designated month. The bloggers will also gain the
exposure that they are looking for.
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