Business plan. | Page 22

02 EXCLUSIVE DISCOUNTS Initial user sign-ups for the app will receive their first discount for Active in Style – with 20% off their first purchase with the company. The app will be linked with the online website, when the user clicks onto the shop they will be taken to the web store and be able to purchase items. As the user starts to use the app for tracking their workouts, they will start to collect ‘active points’. These points will be stored on their personal profile and when they reach a certain amount of points they will be given a unique discount code. If the consumer would like to use the discount earned in-store, their app and identification need to be presented at the shop to allow them to receive the benefits they have collected. 22 23