THE HEALTH & FITNESS MARKET
How much the market is worth now & what women are after
THE MARKET
The fitness industry is booming with 2015 ’ s market value at 4.3 billion
(Quesnel, 2015), which is a 5.4% rise from 2014’s market value, standing
at 4.08 billion (The leisure database company, 2014), 3.9% increase from
2013’s market value, which stood at
3.92billion (Health clubs & leisure Centres, 2013).
The 2015 state of the UK fitness industry report reveals that 1 in every 8
people in the UK are members of a Gym, an all time penetration rate high
of 13.7% (Quesnel, 2015).
These statistics follow on from the increased market value for sportswear.
This market growth is a result of the increased desire for women to participate in sporting and fitness activities, in addition to wearing active wear
on an everyday basis. Women have also developed an increased interest in
nutrition and foods, which have also driven the market to grow (Passport,
2015).
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