Business Plan and Business Idea July, 2014 | Page 3

9. Appendix
This section should be provided on as-per-need basis. Otherwise it should not be included with the main
business plan. Your communication is your business plan. It can generally be seen by everyone. However
some of the information is confidential, which is only meant for only some people such as creditors.
Thus appendix comes in handy for such people.
It is essential that you should know your target market and the reason why they would go for your
product. For instance: the market you are serving is it good for your service or product? Are your
business targets clear and aligned with consumer needs? If you don’t have clear answers to these
questions, it is better to take a step back and reevaluate your business plan.

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