Business of Agriculture March April 2019 Edition | Page 25

producers, are expected to drive 40 percent of all
spending by 2025.
Many agencies have begun to research the technology
and different facets of urban agriculture to bring
microgreens to our table. However, mature vegetables
do not fulfil all human needs for nutrients. Thus,
microgreens are like a breath of fresh air in the world
crowded with nutritional advice and information.
Microgreens are the future of food and their need is
to be acknowledged as their indispensability in daily
diet plan is to live a healthy and happy life.
The popularity of microgreens is growing and
people are increasingly interested in exploring new
recipes made with microgreens. This trend is likely
to continue as elite and affluent income segments,
which are also the target segments or microgreen
The
popularity of
microgreens is
growing and
people are
increasingly
interested
in exploring
new recipes
made with
microgreens
Microgreens for a
Healthy and Happy Life
* Being from an entrepreneurial Gujrati family which
owns the renowned conglomerate Vijay Group of
Companies, Keya was always keen on starting a business.
After completing schooling from Ecole Mondiale World
School Juhu in 2009, Keya pursued legal studies from
Government Law College, Mumbai. After researching
in depth for almost an entire year, Keya launched
Farm2Fam in 2019. They tied up with Illuminati, a
restaurant cum bar in BKC, Mumbai for live micro-table
tops. Patrons relished this experience which resulted in
the doubling of their orders within a couple of weeks.
They have started work with Taj Land’s End, ITC and Four
Seasons. As of today, they have several customers who
have subscribed to their microgreens such as: famous
health coach Luke Coutinho; anti-ageing specialist Dr
Aalika Shah; and leading cosmetologist Dr Sonali Kohli
as well as many leading restaurants.