mainly shown on TSN and Rogers Sportsnet.
In the United States, Associated Press (AP) plans to send 120 reporters, photographers, editors and videographers to cover the games on behalf of the country's news media. The cost of their Olympics coverage has prompted AP to make a "real departure for the wire service's online coverage. Rather than simply providing content, it is partnering with more than 900 newspapers and broadcasters who will split the ad revenue generated from an AP-produced multi-media package of video, photos, statistics, stories and a daily Webcast." AP's coverage includes a microsite with web widgets facilitating integration with social networking and bookmarking services.